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Metricool

Metricool

Freemium

All-in-one social media analytics and scheduling platform

Best for: performance marketers tracking both paid and organic social in one tool, content creators monitoring competitor posting strategies

★★★★☆4.42,412 aggregate ratings

Verified by editorial·Last updated: April 2026·How we rank

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Metricool is in our catalog but the editorial team has not written a hands-on review yet. The verdict and scores below are auto-derived from public data (user ratings, pricing, feature coverage) rather than first-person testing.

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Editor's verdict

Metricool is a solid freemium pick, rated 4.4/5 by 2,412 users. Best for performance marketers tracking both paid and organic social in one tool and content creators monitoring competitor posting strategies. Standout: combines organic and paid social analytics in one dashboard. Watch out: interface less polished than Sprout Social or Later.

About Metricool

Metricool is a social media analytics and scheduling platform that combines content planning, performance reporting, and competitor analysis in a single tool. It supports every major social platform - Instagram, TikTok, LinkedIn, Twitter/X, Facebook, Pinterest, YouTube, and Google Business Profile - as well as Google Ads and Facebook Ads, making it one of the few tools that combines organic and paid social analytics in one dashboard. The SmartLinks feature creates a link-in-bio page that tracks click-through rates for each link, giving content creators and brands visibility into which posts are driving actual website traffic. Metricool's best-time-to-post analysis reviews your account history and identifies the specific hours and days when your audience is most active and most likely to engage. The competitor analysis feature benchmarks your performance against up to 100 competitor profiles, tracking their follower growth, post frequency, and top content. The AI assistant generates post captions and content ideas. Metricool is particularly strong for performance-focused social media managers who want a single dashboard for both organic social and paid advertising analytics, without the cost of enterprise platforms like Sprout Social.

Pros & Cons

Pros

  • ✓Combines organic and paid social analytics in one dashboard
  • ✓Competitor benchmarking against up to 100 profiles
  • ✓SmartLinks tracks click-throughs from each social post
  • ✓Google Business Profile integration included

Cons

  • ✗Interface less polished than Sprout Social or Later
  • ✗Team collaboration features less developed than competitors
  • ✗Free plan limited to one brand with 1 profile per platform

Best Use Cases

  • →Performance marketers tracking both paid and organic social in one tool
  • →Content creators monitoring competitor posting strategies
  • →Small businesses managing social presence and Google Business Profile together

Categories

seo-marketingsocial-mediaanalytics

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Pricing

Free$0 / mo
ProFrom $0 / mo

Pricing verified April 2026. Verify current pricing on the official site before purchase.

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Trust Stack

How we rank →

Editorial Score

3.9/5

Hands-on testing across 7 criteria · 2 evidence links

External Aggregate

4.4/5

2,412 aggregate ratings from G2, Capterra, Product Hunt

User Reviews on MytheAi

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Pricing Verified

April 2026

Re-verified against the official site every 90 days

Editorial score is independent of External Aggregate. User reviews appear separately below.

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Editorial Scoring

How Metricool scores on our 7-criteria framework

See methodology →
✓ Backed by 2 external sources(2 official docss)
Criterion
Weight
Score

Output Quality

Accuracy, polish, and usefulness of what the tool produces.

25%
3.5

Ease of Use

Onboarding friction, UI clarity, time to first useful result.

15%
4

Pricing Value

Output per dollar at the realistic monthly cost for a typical user.

Evidence:[Official docs]Metricool pricing
15%
4.5

Feature Depth

Breadth and maturity of capabilities relative to category leaders.

15%
4

Integrations

Native integrations, API quality, and ecosystem coverage.

10%
3.5

Reliability

Uptime, output consistency, and battle-test through scale.

10%
4

Trajectory

Recent product velocity and momentum vs the category.

Evidence:[Official docs]Metricool blog
10%
4
Overall editorial score
100%
3.90/5

Scores are editorial assessments based on hands-on testing and verified user data. They do not reflect affiliate relationships. 2 sources cited above. How we score.

Sources

External references (2 sources)

Sources last accessed April 2026. External claims are sampled, not exhaustive. We re-verify on a 90-day cadence.

Verify Independently

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Search-result links are programmatic - if a vendor changes their listing slug the link still resolves to the platform's search for Metricool. We re-verify our own ratings on a 90-day cadence.

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Frequently Asked Questions

Is Metricool free?▼

Metricool offers a free tier with limited features. Paid plans start from $0/month.

What is Metricool best for?▼

Metricool is best suited for: Performance marketers tracking both paid and organic social in one tool, Content creators monitoring competitor posting strategies, Small businesses managing social presence and Google Business Profile together.

How does Metricool compare to alternatives?▼

Metricool holds a rating of 4.4/5 from 2,412 reviews. Browse our comparison pages to see detailed side-by-side breakdowns against similar tools.

MytheAi Team, editorial team at MytheAi

Reviewed by

MytheAi Team

Editorial Team

The MytheAi editorial team tracks and reviews AI and SaaS tools. We built MytheAi out of frustration with pay-to-rank listicles and SEO-driven directories that prioritize ad revenue over honest guidance. Hands-on testing across 590+ tools to date.

·How we rank tools·X

Metricool Review (2026): Is It Worth It?

Metricool is a freemium tool with a free tier available. It holds a rating of 4.4/5 based on 2,412 reviews.

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